Daring Fireball: Online Privacy Should Be Modeled on Real-World Privacy

John Gruber of Daring Fireball, regarding Facebook complaining about the new privacy features Apple has built into iOS:

Just because there is now a multi-billion-dollar industry based on the abject betrayal of our privacy doesn’t mean the sociopaths who built it have any right whatsoever to continue getting away with it. They talk in circles but their argument boils down to entitlement: they think our privacy is theirs for the taking because they’ve been getting away with taking it without our knowledge, and it is valuable. No action Apple can take against the tracking industry is too strong.

I’ve tried to be mindful of my privacy choices, but one of the things on my to do list for this fall is to revisit this topic and make even more conscious decisions about what I allow these companies to know about me.

I’m not sure about the choice of the word “sociopaths”, I’m sure there are good people that work at Facebook, and in advertising. And, in general, I’m pretty open online. But, I’d like a say in what strangers do and don’t know about me, and I get the sense the strangers at Facebook would rather not respect my wishes about that.

Watching the wildfires.

A handful of stops on the light-rail away from where I’m writing this is a county that’s preparing to evacuate due to Oregon wildfires.

State of Oregon Fires and Hotspots Dashboard Map
Clackamas county, in green, a couple miles south of me in Portland, is prepairing to evacuate.

I’m tired of new reasons to be terrified.

Covid-19, police brutality, climate change. I want proof that the needle can be moved.

So, I donated money to Biden / Harris, and I’ll be voting for Sarah Innarone for Portland mayor.

About the Incredible Doom Slipcase

After my last comic ended, I made a list of everything I’d always wanted to do in comics but hadn’t. Inspired by Oregon History Comics by Sarah Mirk and Monster Box by Tien Pham & Lark Pien, making a series of pocket-sized books in a cardboard slipcase was at the top of the list.

Now, years later, it’s done. Incredible Doom, my and Jesse Holdens comic about teens in the 90s making bad decisions over the early internet, was designed from the start with a slipcase in mind. It’s finally here, and it’s a beauty.

The case holds Season 1 (issues 1-6), each feelie, and the rarities issue, Incredible Doom #0.

It also has several hidden features. The hole in the front frames the cover illustrations for each issue perfectly, so you can choose what cover you like best, but we’ve also included an insert with six new illustrations to choose from. Jesse designed a special wedge shape inside the case that keeps whichever image you choose pressed against the window.

Like each of the comics that inspired it, you can tell this is hand assembled, not by someone in a factory, but someone who cares about the project. That’s part of the reason these slipcases ship flat, to be folded at home.

It’s fun. This video shows how it’s done.

I think these boxes are amazing, the completion of a decade long dream. I hope it helps Incredible Doom find a place on your shelf for years to come.

If you’d like one, head over to Patreon and become a member. You also get discounts on buying the previous issues to complete your set. None of which would have been possible without the support of my patrons. Thank you so much for your support.

"Become a Patron" button

Now for the nitty-gritty details…

Continue readingAbout the Incredible Doom Slipcase

I’m not sure I should have quit my day job.

Two weeks ago, I returned home from visiting family in Canada. They’d given me a check for inheritance my aunt had left me.

On the ferry ride back to the states I talked with my girlfriend, and we both decided I should put in my two weeks at my day job, the store I’d been at for the last nine years, take a portion of the money and try to draw comics full time. Take six months to dedicate to comics. See what happens.


I’d been thinking of leaving that job for years, but I‘d been dreaming of doing comics full time all my life.

When I left for Canada three weeks ago, I had no concrete plans to quit, yet yesterday was my last day at that job.

 I’m thrilled, overwhelmed, and frightened about what I’ve done.

Guess I better go make comics.

Backup Story – The First Time Samir Ran off

I just posted a new 16 page backup story exclusively for Patreon backers. It was a experiment to try and write and draw 10 pages in 10 hours but ended up being 16 over 4 different days. Still fun though!

At the same time I’m hard at work on Season 2, Issue #0, and the slipcase to hold Season 1. Lots of fun stuff going on!

Incredible Doom – Season Finale


Season 1 of Incredible Doom is now complete and the whole thing is online for free.

Featuring unlikely friendships, daring escapes, love, crime, and magic, all squeezed over 2400 baud modems. All six issues are available on this site, as well as meticulously produced print versions at buyolympia.com (All back issues are 1/2 off for Patreon backers.)

We are so excited we made a video to celebrate, featuring some very nice things people said:

While we’re getting ready for Season 2 we’ve got some other cool things planed for our Patreon supporters. First, we’re making an exclusive slipcase for Season 1, with an interchangeable cover design.

Second, we’re creating a special printed bonus issue, called Issue #0, that’s filled with short Incredible Doom stories exclusive to Patreon.

After that, in a few months, we’ll be back with the continued story of Allison, Samir, Richard, and Tina. So make sure get notified via RSS, email, twitter, or Instagram.

In order to spend more time working on the project I’m going down to part time at my day job, so if you enjoy the series please consider telling anyone you can, any way you can. This is a great point in the story for folks to catch up, and it would really help me a lot.

I’m so glad you’re here. I love making these comics and I couldn’t be doing it without your support.

Thank you.



XOXO Revolution Hall Sign

This year, at the XOXO Festival closing remarks, Andy Baio asked the attendees to write about their experience when they got home. If we didn’t have a blog he encouraged us to start one, to become active members of the indie web.

I have a blog. I’ve had it for years. I love the indie web. I love owning my own domain(s), and having a place online that is mine. It’s not Twitters, or Instagram’s, or Patreons, it’s mine.

But I rarely blog.

When post here it’s usually to promote something I’m working on.


Random thoughts on the XOXO Festival:

I’d forgotten about how much XOXO means to me. I’d gotten wrapped up in worry about the state of my projects/my job/the world, and XOXO crept up on me. When the day came I didn’t think I was ready.

When I got off the bus at the opening party and saw the festival grounds…

…I was overwhelmed with the following thought:

“I’m SO ready for this.”

At the opening party I met up with friends I hadn’t seen in months. We commiserated over hard times and got excited about each others projects. I was so happy to see everyone.

All weekend long friends and strangers agreed that making the things we make is crushingly hard. Physically and emotionally we’d been pushing ourselves to our limits, all while trying to make it look easy online.

God, that just makes me feel so much lighter. People you respect saying that what they make look easy is actually right on the edge of being too much to handle. May even be too much to handle.

I feel that way all the time. Turns out we all do, I guess. XOXO is where I come to talk about these things and it’s felt like a home.

  • I got to play with a Playdate.
  • I saw animatics for a movie I’m thrilled about.
  • For the first year ever, went to the tabletop section of the festival, and got to play test The Adventure Zone tabletop game.
  • I got the opportunity to make a comic unlike I’ve ever made before, and met folks who are readers of my current one.

Most importantly, I went to the festival feeling like I didn’t know how I was going to go on, and came home dying to make things.

Thank you.

What I did on my “Incredible Doom Logistics Vacation”

About two weeks ago I took a week off my day job to do what I called the “Incredible Doom Logistics Vacation Week”.

The logistical tasks, unrelated to writing or drawing the comic, had been piling up for months and I was starting to feel overwhelmed. So I took some time, made lots of lists, and plowed through them as best I could. Here are some things that I accomplished.

Season 1

  • Slipcase
    • Researched packaging / postage for the upcoming slip case to hold all of season 1.
    • Picked up “chip board” to be cut into the final slipcase.
    • Designed the interior of the slipcase, including a thank you page for all previous Patreon backers.
    • Shot and edited a video explaining how to assemble the slipcase once it arrives.
  • Issue 6
    • Printed / assembled the remaining copies of Issue #6
    • Shipped all remaining copies of Issue #6
    • Created and submitted a version of Issue 6 for ComiXology.
    • Got issue 6 to buyolympia.com for individual orders
  • Planed a big celebration / promotion for the public end of season 1.
    • Wrote promotional material for the public conclusion of Season 1

Season 2

  • Got quotes from five different printers for printing Season 2
  • Got quotes from a fulfillment company to possibly ship Season 2
  • Created dozens of pages of spreadsheets trying to figure out how to make Season 2 make sense financially now that the printer for Season 1 isn’t available any longer.


While I didn’t get everything done that was left to do (the business plan for season 2 isn’t nailed down yet) but it feels SO much better to have all the above off my shoulders.

We did run into a snag however.

The Slipcase

Before we launched Incredible Doom I knew I wanted it to fit into a slipcase that you could put on your shelf. So, to make sure that was possible, we figured out how we were going to do it in advance.

We reached out to a press that had done something similar for a friend, and also tried something we thought was a bit clever. We bought a Cricut machine.

The Cricut machine is mostly used by crafters to take digital shapes and patters and cut them out of paper for use in scrap books and such things. We wondered if we could use it for something else.

We’ve already used the Cricut to do things like cut out the holes in the feelies for issue 1, making it look like a miniature piece of paper used in a dot matrix printer. We also used it to cut the three ring binder holes in the feelies for issue 3.

Secretly, we’d also done tests for using it to cut much thicker material in order to create the slipcase.

We did tests back before the series launched, and did tests again shortly before announcing the slipcase.

Then, during the “Logistics Vacation Week” we finalized the slipcase design, and Jesse started producing the slipcases on mass.

Or that was the plan.

The Cricut machines failure rate was incredibly high. So high in fact that Jesse would work for hours and not get a single usable slipcase. That’s no good.

So, after two years of the Cricut machine waiting patiently for this day, I’m in contact with the same printer we spoke to before we launched issue 1, to get a quote for them to create the slipcases for us instead.

Although we’ve loved putting together all the little handcrafted issues, items, and slipcases from season 1, we’re ready to hand some of those duties off to someone else and get back to the writing and the drawing.

We’re getting it all worked out. Because of your support it’s not a huge setback. I’m confident we will be able to find a solution to the problem since we’ve got a budget to work with. That’s all thanks to the kind folks [backing on Patreon](patreon.com/matthewbogart. So thank you.


So that was the “Incredible Doom Logistics Vacation”.

In a few weeks I’ve got some more time off from day job planed. I’m thinking of calling it the “Incredible Doom Season 2 Write-a-thon”.

Stick around!